🕯️ The Shepherd, Mayfair
Address: Shepherd Market, Mayfair
Opening: Early 2026
Old-school glamour with a secret.
Just off Park Lane, The Shepherd brings intrigue back to Mayfair. Think velvet, amber light, and a moody speakeasy called Teddy’s hidden beneath the hotel. It’s polished without being predictable - the kind of place that whispers its way onto every “in the know” list.
WERR says: The bar will become the new password-only spot. Dress like you weren’t planning to be seen, but kind of were.
🏠 The Other House, Covent Garden
Address: Covent Garden
Opening: 2026
Part club, part home, part you-never-leave.
The Other House is rewriting the rulebook - mixing private-club polish with stay-as-long-as-you-like flexibility. Expect design that feels more fashion townhouse than hotel suite, plus a rooftop made for London sunsets and stories that last till 2 a.m.
WERR says: Ideal for the creative nomad who’s too chic for a serviced apartment too restless for a members’ club.
💋 House of Gods, Canary Wharf
Address: Canary Wharf
Opening: Late 2025 (so, basically 2026’s first headline)
Velvet, gold, and a little chaos.
House of Gods is dropping its decadent brand of maximalism right into the heart of London’s financial district. With the Sacred Garden rooftop restaurant and interiors that look like Versailles after dark, it’s everything Canary Wharf didn’t know it needed.
WERR says: City boys in velvet jackets? It’s happening.
👑 Waldorf Astoria, Admiralty Arch
Address: The Mall, Westminster
Opening: 2026
History meets headline luxury.
When Waldorf Astoria moves into Admiralty Arch, it’s not just another hotel - it’s an event. Expect grand views of Buckingham Palace, Michelin-level dining from Clare Smyth and Daniel Boulud, and all the prestige that comes with sleeping inside a landmark.
WERR says: Expect soft launches with champagne flutes and paparazzi flash and a waitlist that reads like a Vanity Fair guest list.
🌿 The Zetter, Bloomsbury
Address: Montague Street, Bloomsbury
Opening: Early 2026
Small, stylish, and self-assured.
The indie favourite The Zetter returns with a Bloomsbury townhouse that trades marble for mood. Six Georgian homes stitched together into 68 rooms, each dripping with quiet character. Perfectly imperfect in the best way.
WERR says: For people who love the smell of espresso and old books more than concierge desks and bellhops.
🥂 The St. Regis, Mayfair
Address: Conduit Street, Mayfair
Opening: Mid 2026
The grand arrival we’ve been waiting for.
After years of whispers, The St. Regis London lands in Mayfair - taking over the former Westbury with all the opulence the brand’s known for. Expect a jazz bar, martinis worth getting dressed up for, and rooms that feel like a love letter to old London glamour.
WERR says: The new power-lunch crowd will start here. The after-hours crowd won’t leave.
✨ London’s 2026 Energy
This isn’t about another shiny building or a lobby worth a selfie. It’s about personality, story, and spaces that feel lived in before you even unpack. Fewer generic hotels, more character. More moments worth writing home about. London isn’t just giving you a room - it’s giving you a stage.
